Quote:
Originally Posted by CleverClothe
No one has said otherwise and it is written into Amazon's contract. I suppose it is possible they may have some secret deals. But do you think it is likely that Amazon is secretly taking a loss on its most popular merchandise?
It does not seem likely to me.
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That's pretty much how Amazon got it's start, though - cornering the market on traditional books by extremely low prices - something like 30% off of everything. Once they had that, they started raising the prices - first to smaller discounts such as 10% off and now there are a great deal of regular mass market paperbacks that are full price.
They took a deliberate loss for years just so they could corner their position in the market and it paid off.