Well they'd likely have to negotiate rights, and then they'd have to have a compatible player for the Reader, and then they'd have to get the software to us, but I think the kicker is probably that they seem to have been rather busy over the last few months.
If it makes you feel any better, I did mention that to them at the Bloggers' Day (back in September) and they seemed to find the idea intriguing (judging from reactions, anyway).
