Quote:
Originally Posted by Barcey
If they are so concerned about Amazon setting the prices what is stopping them from selling direct to the public at the wholesale price that Amazon is buying them? Sell them without DRM and Amazon would be out of business. Instead they lose all credibility by trying to sell at the same price as hard cover books.
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Yes, they could sell only directly but then they wouldn't sell very much. Places like B&N and Amazon would retaliate by not carrying any of the publisher's books. Just as Amazon and B&N need the publishers for product to sell, the publishers need the distribution of the stores.
Most people do not want to spend their days searching multiple places in hopes of finding a book. They want to go to one or two sources and look. I have 25+ bookmarks for ebook stores in my web browser but I end up going to no more than 3-4. I have better things to do with my time, and the consuming public doesn't have much more -- if any more -- patience than I have.