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The vast majority of books can be adequately typeset for probably a screen as small as 8" - 10". Coffee-table books, atlases, they are novelty books that--with zoom--can be transferred to smaller screens but will likely always have a place in print form due to their nature.
As a result, I don't think not being able to do coffee-table sized books for eBook readers is quite analogous to not being able to do most any book that is typesetting heavy for eBook readers.
And, like I said many times before, no automated solution can match the quality of human attention. To me it seems silly to suggest that software will process ePubs into PDFs sized for your specific device... if it has a screen large enough to be worth using PDFs, there will be enough devices with the same size screen for the publisher to bother typesetting it properly for that size.
To me any suggestion to the contrary makes me wonder whether the arguer is oblivious of the existence of large print books, or, for that matter, the fact that hardcovers and paperbacks are often different sizes If it can be done for paper books... why is it so inconceivable that it will be done for eBooks in the future?
And tagged PDFs already reflow well enough, I understand... so there's your solution to people reading on devices that aren't worth reading on. All without ePub... to the horror of everyone.
- Ahi
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