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I think there is not enough publicity as well.
At CompUSA, I had to ask for the reader for them to point out the booth. In OfficeMax, they don't carry it and their staffs looked at me as though I'm a supernerd trying to ask them for vaporware. I don't know about the other retail stores, but the Sony Reader was placed plainly amongst the other Sony devices without a large cardboard ad.
They should really have bigger cardboard ads to let buyers know of such existence. Geeks probably form only 10% ~ 20% of the general populace. They need the normal users to buy-in to form critical mass!
How about
* an oversized reader in the outdoors to illustrate the clarity of the screen?
* a reader that shows the number of pages flipped on a single charge. Autoflips every 10 secs.
* Do what Toyota did for Lexus. Loan out Sony Readers to ppl in Libraries. Offer them a deal to buy a Sony Reader when they return the reader.
* Loan out Sony Readers in flights as part of In-flight entertainments.
* Repeat Library exercise in schools, colleges and universities.
* Textbook replacement program in schools etc.
ok, just a wild thought. Maybe production yield of eink screens is too low, so ....
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