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I still think the issue is that the core audience is too small and the technology/device not succinct enough for successful marketing. I learned of the device on a technical blog, as I'm sure did many on this forum. Perhaps the marketers realized that was a better medium for this product at this time than traditional advertising. In short, I don't think the sales revenue would cover the cost of lead generation.
Seriously though, when was the last time you saw a television commercial for an early-generation, high-tech device targeted to a niche market?
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