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Originally Posted by ahi
3) PDFs (both mine and other people's) are downloaded like hotcakes--PDF *IS*, despite the general unavailability of eBook-reader-sized PDFs, the most popular eBook format. Hell, this is borne out even by surveys that Mobileread members sporadically try to taint in favour of ePub.
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Well yes, it's a relatively new format. And for ereaders, only one format has a rocket under it's takeup, and it isn't PDF. I'm sure PDF will remain as one of the formats used for PC reading, but frankly I prefer Baen's take on HTML - I read on multiple PC screen sizes.
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Typography in books is like windows on carriages.
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Yep, it's relevant only so long as you're taking the train. When a new transport medium comes along...
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Typography is ENTIRELY about enhancing the reading experience by making the text "disappear" and letting the reader focus on the content. If you have decided not to care about that... its nonsensical to talk about ease of reading, which nonetheless seems to be people's mantra about reflow... and is basically nonsense.
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This is a very common fallicy seen in designers. Indeed, it's a major hazard in the games industry. Simply because
you find something the best way to obtain immersion does not mean that it is the way your audience typically immerses in a given medium.
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Any of this getting through to anyone?
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That you're unable to see beyond what
you like, and insist on applying it to everyone? Yes, you're certainly making that absolutely clear.