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It's not sold in Canada - only in the USA.
We believe that it's due to legal book distribution issues with the "Connect" store. Unlike CDs, which are distributed world-wide by a small number of companies, book publication deals are generally country-specific, and there are a lot of different publishers. Eg, many books are published by different publishers in the UK and USA. I'm sure that the Reader - and the Connect Store - will be rolled out internationally just as fast as Sony can reach distribution deals with the major publishers in each country.
It seems likely, for example, that the Reader will be launched in the UK around June of this year, from information that's been released.
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