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I first learned of the Reader from a Fark.com headline. Then I found this place, and started throwing my tuppence all over the place.
The best place to sell a television is *on* television, and the best place to sell an e-book reader is on gadget sites, computer stores, and literary outlets.
I am in fact surprised that Borders agreed to sell the device, considering that I do not believe they sell electronic content in their stores. In the eyes of a bookstore, the Reader could well be competition for their market as much as the wave of the future. Further, Borders is tied to Amazon.com, so there is another reason to not advertise or sell the device--let's see if the Kindle is ever brought to light.
If SONY cannot meet the demand of the market, that might be a good thing. Seems likely that they underestimated the possible success of the device. If they are smart--and depending on the profit margin--they will increase production of then maybe the price will begin to fall. Maybe, just maybe, they can divert energy from the PS3 to this branch. Or, to be cynical, the PS3 will ruin the entire company. ;-
As for not getting buzz or any message across, Popular Mechanics declared that the SONY Reader was one of the coolest technological advances of 2006. If SONY can sort the RSS feed stuff--of which I am ignorant--maybe some PM fans will pick one up.
Thus, I have faith that the device will be around, and will improve.
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