"Ishtar"
Now that was a keeper.
Mitchll is right given the current production levels. Sony just didn't want to be stuck with a large unsold inventory if the Reader flopped. Their problem now is "how big is the market?"
I would expect that Sony would do little more than they have already done in promoting the Reader for this model. They will get more books in the ConnStore and improve the ConnSoftware so they can have a solid base for the release of the next model. Maybe with that model they will expand the advertising.