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I think you are right Scotty, but that will happen in the future -- maybe the next generation -- when there is a wider demand to ofset the chip development and fabrication cost.
I know of only one person that after seeing my Reader went out and bought one for themself that same day. (In time to get the $50 credit.) Many have come up to me and asked "What is that thing?" One called it "a Play Station for big kids."
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