Thread: Anyone see the Sony Reader Commercial?
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Old 02-08-2007, 08:10 AM   #2
Mitchll
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Quote:
Originally Posted by DougFNJ
Of course you haven't, it dosen't exist! Where is the marketing?
Sony has this great device on their hands, and so many people have no clue that such a device is out there. It is sold at a high price, you can buy it at limited locations, and you can only tend to find out about it by accident. They are trying to make this the Ipod for books, but they certainly aren't treating it like that. How many people can tell me what immediately comes to mind if you see a billboard or commercial with silhouettes? Better yet, what comes to mind when you see someone walking down the street with White earbuds in their ears? At this point, how many people either don't have an Ipod, or don't know what an Ipod is? Apple made sure as quickly as they could that everybody knew what their music device was, and did everything they could to make sure as many people owned one as possible.
Now tell me how many people have seen you reading on your device, and ask you what it is? When you tell them, and they never heard of such a thing and find it to be such a great idea....this leaves me scratching my head. Sony seems to be following a losing trend. An Ebook reading device is developed. Company does ridiculously little marketing hoping it catches on through word of mouth. Company launches a bookstore with a very limited collection of books to purchase from. Through lack of sales and no buzz, company abandons product and chalks it up to it not being ready for the masses yet. It seems like they are setting it up to fail, when it has such a potential for success in an untapped market. I'm curious what other mobile readers think.
I think you are missing the point...I have constantly seen ads for the reader in the New York Times and I would have to assume that there are ads in other newspapers etc. They are addressing their audience...people who read. The unfortunate fact is that most of the population goes through a year without buying more than a couple of books. They are the same people who live in front of the tv.
The reader's buyer is the person who can't go without a new book every so often, and is most likely addressed through the print media.
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