Quote:
Originally Posted by HarryT
Bookeen have been in the eBook Reader market longer than anyone else, and they seem to be selling every device that they can make, so clearly it's a business strategy which is doing them no harm.
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I'd say that's a pretty short term view of how to run a business - if that is Bookeen's strategy, they probably won't be in business for the long-term.
At present, there is a shortage of ebook readers. As the supply becomes more plentiful and as more competitors enter the market, that "strategy" won't carry them very far. A year ago I would have recommended Bookeen to anyone, but not now. When I am looking around for my next eBook Reader or as people ask me about purchasing an eBook Reader, I do not look to nor shall I refer people to Bookeen's products. Sony will probably be the place that I will go for my next eBook Reader.