Ask any American working in Europe and getting paid in dollars. EVERYTHING in Europe goes for the same Euro to dollar (except fuel). Soda, bottles of water, movie tickets, dinner, a sandwich, beer, bikes. It doesn't matter. If it cost 5$ in the States it cost 5 euro here.
I have learned to ignore the conversion rate when purchasing things on the local economy in order to save myself the stress of knowing what it is doing to my bank account, like the 3100 euro mountain bike I bought a couple months ago.
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