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The problem is that we've seen many announcements of things that are coming soon and that's all we've heard. Nothing after that. It's not that we don't trust, it's that we'd rather wait until the Pocket PRO are really shipping in case for some reason they don't ship on time. Look at Bookeen (for example). They've been saying soon with new firmware updates and yet nothing. So publishing what might or might not be happening as news is not a good idea. When it's really happening, then it's good to be news. Also, it means that other tech sites might pick up the news and run with it and if for some reason you had to be delayed, you would not look silly.
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