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The prices of ebooks will remain unreasonable until there is wide spread adoption of electronic readers and ebook piracy starts hitting the publishers bottom line.
So far the average age of users I think is over 30 once the younger generation adopts
it they are the ones that are used to getting things free of the internet like movies, songs, Tv shows so would not like to pay $20-25 for something they might only read once
So you will have to wait for another 4-5 years.
Before ebooks have a watershed moment like the music industry did with mp3.
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