Sweetpea: yes, but if the only difference was the VAT rate, in my example the e-book should be priced at (6.6 / 1.055 x 1.196) = 7.48 euros, not 18.80!
worxland: oops, sorry, I guess I shouldn't complain, things ARE getting better in France. I'm guessing that next year I can probably advise my mother that it's now worth it for her to buy a reader