Quote:
Originally Posted by Crowl
There's likely to be different approaches to the two businesses though, with phones they aim to sell as many hardware upgrades as possible, whereas with their ebook market they have an ongoing revenue stream through book sales and thus its less important to keep selling people new hardware all the time. There is also the issue that the ebook market has more room to grow and thus they can afford to take a more longterm view and try to build customer/brand loyalty at this stage.
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Yes, and no. I was speaking of the Smartphone market. But as you said, Sony treated the SmartPhone market the same way they treated the low and mid range phone markets. And that did not go down well with customers paying $1000 (without contract) for there device.
Martin