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Originally Posted by Crowl
(Y)ou are also being slightly naive to think that would be how the publisher would look at it, they would probably be in the mindset that a lot of ebook sales would be instead of a paper book sale and thus they would have actually lost money compared with that.
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Yes, that is the mindset of the music industry, and the whole world sees where that has gotten them. I would hope that the book industry would have better sense, but perhaps time will show your view to be realistic, not pessimistic.
It seems to me that any publisher could alleviate that concern by placing a limit on the number of "introductory" sales any of its titles could be subject to.
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As far as giving a user credit up to the value of their ereader when they buy it, the only way companies would want to do that would be in such a way that it made the customer spend more than they would have done otherwise nor did it cost them too much if somebody didn't buy many books.
The easiest way to do that would be offering them lots of smaller credits they could use per book say $2-3 a time and if you put an expiry date on them such as 24 months then the net result is that the person would tend to buy more during that time than they would otherwise have done, especially towards the end of the time period before the discounts ran out.
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I think that your idea has great merit, but I don't think that a $2-3 discount would be nearly enough to spur the potential consumer to act. But what that discount figure might be would be a subject of negotiation between Amazon (or Sony) and the publishers.