Quote:
Originally Posted by GA Russell
An eBook is like a download record album. eMusic sells download jazz music for (last I heard) 40 songs for $14.99. Amazon can easily obtain a deal with the publishers that the wholesale price for the "introductory books" will be closer to $1. It's all profit for the publisher.
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Ignoring the point that it isn't all profit, you are also being slightly naive to think that would be how the publisher would look at it, they would probably be in the mindset that a lot of ebook sales would be instead of a paper book sale and thus they would have actually lost money compared with that.
As far as giving a user credit up to the value of their ereader when they buy it, the only way companies would want to do that would be in such a way that it made the customer spend more than they would have done otherwise nor did it cost them too much if somebody didn't buy many books.
The easiest way to do that would be offering them lots of smaller credits they could use per book say $2-3 a time and if you put an expiry date on them such as 24 months then the net result is that the person would tend to buy more during that time than they would otherwise have done, especially towards the end of the time period before the discounts ran out.