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Originally Posted by krischik
They did not do it for the more vibrant smartphone marked so why would you thing they do it for the eBooks market?
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There's likely to be different approaches to the two businesses though, with phones they aim to sell as many hardware upgrades as possible, whereas with their ebook market they have an ongoing revenue stream through book sales and thus its less important to keep selling people new hardware all the time. There is also the issue that the ebook market has more room to grow and thus they can afford to take a more longterm view and try to build customer/brand loyalty at this stage.