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Thanks to all who replied for your input. I guess I inadvertently left the impression that I wanted to go with PDF solely. I certainly intend to offer PDF as one option, but my purpose in this thread was to explore other options as well. Thanks to Elfwreck and the others for recommending certain formats. I'm definitely leaning toward including both ebub and mobi at this point.
It's also interesting to note the variations in opinion on certain points. The discussion helps me better understand the issues themselves... for which I'm grateful.
I downloaded calibre and played around with it a little bit this weekend. The bit about how bookmarks and metatags work in e-readers makes more sense to me now. It looks like the default whenever calibre creates a format is to put 5 pts of white space as margin around a page in most cases. Does that seem about right to you guys for readability?
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