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I think nobody implies that buying and reading ebooks is perfect right now. There most certainly is room for improvement. But those videos (especially the latter ones) are just so over the top that it's not funny anymore. They could have done those movies much better and still get the same response.
(take the falling asleep video for example, I was thinking it would be about the book dropping on the floor, and the person waking up and continuing to read, while the Kindle would have a crack or something. That would have been more realistic than getting blood all over the walls because the kindle fell on your head...)
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