Thread: Sony PSP Digital Reader Service
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Old 08-21-2009, 12:19 PM   #21
acastillo
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Posts: 49
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Join Date: Oct 2008
Location: Texas
Device: Sony PRS-505, Apple iPad
Quote:
Originally Posted by sirhunter2010 View Post
The only problem that the PSP has experienced since it's release is a significant lack of marketing muscle on the part of Sony - Sony couldn't bloody market free beer.

As a very recent investor in Sony (SNE), I, too, have noticed that Sony appears to have lackluster marketing muscle, at least in the gaming industry.

Although they have very good products that offer advantages over Nintendo and XBOX, Sony does not have as great a market share. My belief is because of its lack of marketing.

So your comment that "Sony couldn't bloody market free beer" struck home. My guess is that Sony is marketing the free beer to Oprah's women's book clubs instead of going to the nearest football stadium.

Come on Sony, get out the right message to the right consumer groups!
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