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Old 08-21-2009, 07:23 AM   #3
Ea
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Join Date: Jan 2008
Location: Denmark
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Quote:
Originally Posted by lkodk View Post
....
But the article also points to a bit of a dilemma: The publishers will not go for ebooks in danish, because you cannot buy a reading device in Denmark.
But of course the manufacturers won't setup a dealership in Denmark or localize their devices for the danish market if there's no market for it because of no books being available.
Yes, I saw a blog post about this Monday(?) It's interesting. It's hard to sell the idea of ebooks if most people don't read English for pleasure reading. I only know one or two here, beside myself.

I expect it will take some years still, until there's enough content and ebook readers are easy enough to obtain, for the content/hardware 'catch 22' like situation to resolve itself, but I am sure the publishers are also aware of this and see publishing of ebooks as an investment in the future.

Some libraries have also started to experiment with loaning reader devices as well as ebooks to their customers - that might turn some people into potential buyers.

Finally, it may be possible that the publishers will make deals with hardware vendors and offer the devices themselves. I could certainly imagine a Gyldendal's book club offer along this line, with a reduced price for the device and a few, free downloads.
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