I think the sony guide for creating optimized pdfs can be summed up in one point: use PDFrasterFarian :-P
p.s. the page-size (screen-size) parameter in a pdf is pretty much irrelevant. What matters is aspect ratio. 3:4 is the AR of the screen. Counting the status bar, however, the pdf AR is probably a bit wider (3.2:4 perhaps). To check for sure, create totally black PDF pages and see how they render. The size of the page is meaningless since pdf is a vector format, not an image with pixels. If you double the page size, you can double the font size and it'll look identical.
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