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I think what is interesting – and even surprising – about those figures is that even in the US Amazon is not as dominant as many had supposed.
There is every likelihood that, as liseuses become familiar in high street shop windows and Mobipocket withers in the face of Epub (not least because of Amazon’s licensing restrictions), Kindle/Mobipocket will become a distinctly minority format even in Amazon’s home market.
It is clearly never going to be the dominant force outside the US because everyone else has a head start and there is widespread suspicion verging on hostility to Amazon among publishers.
If I were Jeff Bezos I would be wondering just how to adapt my tactics now that it seems I might fail to dominate my home market, my format is losing adherents and, crucially, newspaper/magazine publishers are turning to other providers.
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