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I'm a believer in the Gillette school of "Give 'em the razor and sell 'em the blade."
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This is a great quote!!! That's what printer companies are doing (sort of) Selling printers at a very low cost, the consumables (ink) being the profit center. Of course, 3rd parties have gotten in the act with generic ink refills.....but the cell phone companies follow the same idea, and they have the customer locked in with a service contract.
How can this apply to an ereader? I'd
like it to, as the cost comes way down for the units.
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What is crippled to you and to me would not be considered crippled by my parents, sister or girlfriend. I'm a techie, they are not.
A cheap, easy to use e-book reader from a known company would sell to them much more readily then any of the higher priced items in the field.
For e-books and e-book readers to come into their own you need to expand the market past the techies and the gadget geeks. These lower end, less featured items will do just that, expand the market. Price and name recognition will sell to them far faster then features they will rarely if ever use or need.
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Absolutely! A basic model for the rest of us! (Or a starter model to get one's feet wet with, so to speak)