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The e-book and e-reader market is still very young and is very much a niche still.
As such, it really is still anyone's game since there's no device having success in the mainstream. They're just selling to fairly avid readers who are comfortable with technology at this point.
I have a K1, but I don't have that much concern about the future. I generally will only read a book once, and would generally buy a hardback of a book I loved and wanted to read again. So I kind of look at paying $5-10 for an e-book the same way I do movie tickets--just paying for that experience. So I don't care much if I can't read my e-books years down the road.
And besides, as far as I've read here it's pretty simple to strip DRM and convert to formats for other devices if the need arose down the road for those who do care.
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