For what it's worth, I think that the publishers want to get as many books in the Connect store as possible. I did three interviews with the digital media directors at Harper Collins, S&S and Random House. Each one of them said that they provide their ebooks in all formats that the reader wants (DRM formats, of course). They also said that for the books that are not in ebook format, the reader should contact the author or the author's agent to encourage the release of the paperbook in e-format as well.
ACE/ROC are divisions of Penguin Publishing and their committment to epublishing is weak, at best. That could be one reason why there aren't as many sci fi/ fantasy books available in e-format.
Finally, as part of the aforementioned demographic, I can affirmatively state that the Dooney & Bourke cover does nothing for me. I think its fugly and if they really wanted to appeal to the crowd, they would have had some colored one and not some hideous faux alligator leather cover. Prints are in, people. PRINTS. and Bright colors.
I actually think the cover speaks more toward the businessman than the urban woman in their mid 30s.
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