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gr8drd · 01-26-2007, 12:18 PM

I believe that Sony has a particular demographic in mind with this device and the books they choose in Connect.

I'm astounded by the number sex manuals and romance books in the selections, the the paucity of science fiction. I believe that they ran a focus group and found that urban affluent women in their mid-30s would the the heart of their demographic. I think that this is bore out by the emphasis on providing accessories like expensive leather covers.

Whereas I think that its fine to cater to focus groups, I think that need to also service the geek early adopter crowd too. In fact I applaud the effort to focus on non-early adopters. Think its the key to widespread success.

Just don't forget us geeks

01-26-2007, 12:18 PM	#5
gr8drd Junior Member Posts: 3 Karma: 10 Join Date: Jan 2007 Device: Sony PRS-500	I think its demographics, not bias I believe that Sony has a particular demographic in mind with this device and the books they choose in Connect. I'm astounded by the number sex manuals and romance books in the selections, the the paucity of science fiction. I believe that they ran a focus group and found that urban affluent women in their mid-30s would the the heart of their demographic. I think that this is bore out by the emphasis on providing accessories like expensive leather covers. Whereas I think that its fine to cater to focus groups, I think that need to also service the geek early adopter crowd too. In fact I applaud the effort to focus on non-early adopters. Think its the key to widespread success. Just don't forget us geeks