Thread: Sony or ASTAK
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Old 08-17-2009, 01:49 PM   #59
Robertb
Astak Director, Bus. Devl
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Device: Astak Pocket PRO
Kris has a good point!

Quote:
Originally Posted by Kris777 View Post
I think if people will see both models - Sony and ASTAK on the same shelves
for the same price - 99% will buy Sony.
I agree with what Kris suggested... IF people spot both models at the same price ... a large percentage will buy Sony due to the name. Unless Astak and I make a concerted effort to educate the public on the differences... most people will go with brand name recognition.

THIS is why it is critical that Astak get the word out. In my opinion, for what it is worth, the Sony is a relatively stripped-down device. I do not mean this as a put-down of Sony (who is a fine company)... it is meant as a simple statement of fact.

The PRS-300 has 8 level grey scale and Adobe Digital Editions. It has a sealed-in battery and no SD card slot. The Pocket PRO has 8 level grey scale and Adobe Digital Editions, has a user-replaceable rechargeable battery, and has an SD card slot to 16GB. Plus, the Pocket PRO gives you Text-To-Speech, displays 12 formats and 20 languages, has MP3 stereo, comes with a crush resistant case with magnetic clasp and ear buds included, has a scroill wheel and page advance both right and left side, and gives you a choice of 6 colors.

The problem for Astak is getting people to get past the brand name and look at what comes in and with the Pocket PRO. That means getting reviews and getting the press involved! As I have mentioned before... "Reality means little, Perception is EVERYTHING"!! Astak has a battle to let people know that the difference between these two machines in incredible... and that Astak offers complete customer support and technical help based in the USA. The Astak is NOT a flunky brand that will not last. Rather, it has great assistance for a device that has far less returns. Our work is cut out for us!

This poll is a shame. It means even the device-educated people on MobileRead Forum simply are not seeing the facts or they would be totally in the Astak court.
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