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I like that comparison to Umberto Eco. I read both authors and while Eco certainly has more depth he is also MUCH more difficult to read. Dan Brown is like a light snack and sometimes that is all I want. I don't want a reading diet composed of only light snacks but they do let my mind decompress between more challenging reads.
As far as the public is concerned, I expect Brown's success comes from pandering to the lowest common denominator. He spoon feeds us the plot, similar to mainstream movies. It won't fly over the heads of the common man. No chance of missing a key observation. His guns are smoking heavily and his guilty hands are painted bright red.
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