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To me it's a question of utility. If something does what I want, then it's simply worth more than something which is less flexible. If I'm going to be printing something, then sure PDF is great, but if I'm going to be reading it (and I have a desktop, a laptop and an ancient tablet PC) then a reflow format is litterally worth more to be than the PDF.
Admitedly I read mostly HTML and from Baen at present, but...
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