Thread: Consumers Not Convinced they Need Ereader
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Old 08-16-2009, 07:02 PM   #57
fugazied
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Quote:
Originally Posted by Sonist View Post
Quote:

"Among the 37% who were either "very" or "somewhat" interested in obtaining an e-reader, one of the main factors was the ability to buy and store multiple books, magazines, and newspapers."

For these, you need color, as well as a more robust format than EPUB. Something like PDF, maybe....
Yes. For glossy magazines you MUST have color. Most ebook readers are so far behind in terms of technology. This is where the supposed apple tablet may pick up customers - people who want a reader that can open Cosmo magazine and look like a real magazine.
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