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Originally Posted by gerraldo
But haven't they already done this by putting DRM on top?!
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Not really. ePub is the base document format. the DRM is an add on to the format. Essentially a password protected zip file. Can you find me a device that reads DRM infected ePub but not DRM free ePub? Is there a rational reason why it would be an advantage to Adobe to insist someone makes one?
The reason I don't have a problem with Adobe making their DRM for what might become the e-book standard, is that Adobe don't make e-book readers or publish, or sell books. No conflict of interest. They don't earn more if I read DRM or DRM free.
Common format good.
Universal compatibility with media good.
DRM temporary.
Two out of three we can work with. Three out of three against us, no chance, three out of three for us.. Not yet.
Like you , I use a Cybook. And if I was buying DRM infected files, I'd be pretty annoyed with my choice. Most UK content seems to be ePub right now, not mobi.
Not a problem for you and I, as no DRM = No lock in to any specific format. So long as Kovid can make a converter or add one into Calibre, I'm good to go with any format. So the next Cybook firmware being ePub.. No problem. And if it changed back to mobi the following version, again , no problem. I'm already living the DRM free digital lifestyle.
A few potholes in the road, but I can be patient. Worked with music. And I doubt e-book readers will be any different.
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Exactly my POV. I'll never buy DRMed media! 
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At least we agree on something
