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The article may be true insofar as most people won't need a dedicated eInk reading device, since most people don't read a lot anymore.
For an occasional short story while commuting, the iPhone e.g. is more than adequate. Even reading a novel if you don't spend more than half an hour a day may be easily done on any LCD smartphone, organizer or PDA. Or mobile phone with a larger display.
Which means millions of people around the world could read eBooks right now without the need to buy an additional reading device.
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