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A lot of it is because the consumer has never seen one demonstrated. Look how many people ran out and bought a Kindle after it was demonstrated on Oprah. I mean, you can tell people about it but it's a different thing to see it in action. I heard of ebook readers but when I was in Miami for Thanksgiving at the end of November 2007, I saw a morning show where a lady was demonstrating cool gifts for Christmas. The Sony PRS-505 was among them which Sony release a few weeks prior and she spent a few minutes talking about how it's a perfect gift for an avid reader in your life and I sat up and took noticed. When I put PRS-505 in Google search engine, this forum came up and that's when I learned about the newly released Kindle. I read a lot for a week since I did not really know anything about ebook readers at that point and then I bought the PRS-505 one week later. Since then 2 friends and 5 co-workers now own ebook readers (PRS-505 or Kindles) and all because I have one, now 2 and they've seen them in action!
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