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I keep wondering about Sony's long-term plan. Is this a play to make their bookstore competitive with Amazon's? Or it could be a last-ditch short-term plan, and if it doesn't work, Sony will sell the soft side (Epub books) to Barnes & Noble/Fictionwise or Borders, while they keep making hardware (not sure because of Ereader and Plastic Logic).
OTOH, they could really be looking to compete with Amazon. And competition is good for the consumer. Amazon's soft side (availability of books) is attractive to me, but I'm just not attracted to their hardware.
All in all, I'm confident that Sony's hardware will remain competitive.
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