Enviable, I guess, but it sure has some people peeved:
"Amazon caves to Magazines and newspapers, now gives them your name address and billing information"
http://www.amazon.com/tag/kindle/forum/ref=cm_cd_ef_tft_tp?_encoding=UTF8&cdForum=Fx1D7SY 3BVSESG&cdThread=Tx3O3VUUI6JERZQ&displayType=tagsD etail