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Originally Posted by Alexander Turcic
Borders & SonyStyle stores should display them more visible. Last time I was in Chicago I spent a lot of time in book stores, I don't remember seeing any of these gift cards. Or try to find them online... wouldn't it make sense to sell them online as well?
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I was irritated that they had no means for someone to get a gift certificate online for Christmas.. My birthday was in January as well and in both cases they missed an opportunity. We don't have a Borders nearby.
I'm notoriously hard to buy gifts for and I had several family members asking if they can get a gift certificate for that 'book thing' and I had to say there wasn't. And having me go into my own software to get one for me in someone else's name kills the element of surprise.
