It sounds like you aren't aware that the Sony 505 is about to be replaced. For $199 you get the 300 with a bit fewer features and for $299 you get the 600 with more features. Also, Sony has historically had a credit card deal where you can get substantial funds off of a reader by applying for a Sony credit card and purchasing the reader online. In the past, the discount would have been $100 to $150 off the $300 model.
With all of that said, its hard to argue between the two. You will find some in favor of one and some in favor of the other. I am personally a Kindle fan, and it is news to me if its any more fragile than the Sony. I like the Kindle store (although the DRM is not wonderful), and I use the wireless capabilities.
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