Saul Alinsky's "Rules for Radicals"
"Ridicule is man's most potent weapon. It's hard to counterattack ridicule and it infuriates the opposition, which then reacts to your advantage."
"Pick the target, freeze it, personalize it and polarize it. Cut off the support network and isolate the target from sympathy."
"Go after people and not institutions; people hurt faster than institutions."
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