Quote:
Originally Posted by Robertb
Dear All:
Yesterday I gave a speech before the members of the Flash Memory Summit. Our panel was "Consumer Applications". One of those applications was eBook Readers. I had to downplay Astak and talk about eBook Readers in general. After the speech several people came up and said they had no idea that there was anybody manufacturing devices other than Amazon. They were, frankly astonished. They were also really raving about the one Maroon Pocket PRO I had there.
I stand by what I have been saying all along... even the most technical of people still have almost NO knowledge of eBooks or the benefit of eBook Readers. To them, there is such a device,Amazon makes it, and they never knew that most eBook Readers play MP3 and they want that.
I think we all need to be aware that we still (meaning Astak, Amazon, Sony, Plastic Logic, and many others ALL have a need to fairly educate the public about what eBook Readers are all about!!
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See now this is a perfect example of the point I was trying to make. My point may have more implications in the US but the general matter, that people are unaware of the choices they have, is a big issue when you're pushing common formats. Think about this question "Why do I care about common formats when there is only one company making eBook readers?" This is the sort of justification for ignoring the matter that comes from unawareness of the small but vibrant community of electronic reading in general.