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Robert, from a commerical manufacturing standpoint, yeah, not much can be done. However homebrewers, generally don't need as many features, so somethings like the ADE SDK is not needed. Get it running something like OpenInkpot, and people who are interested in building their own stuff would be stoked. Then, the rest comes to materials costs. I'd probably make a case out of plexiglass, which can be had cheaply. I can etch my own circuit boards (and have done many before), so that's less I can expect to pay out for. The hackers and makers, just are of a different mindset.
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