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Old 08-13-2009, 05:32 PM   #15
Robertb
Astak Director, Bus. Devl
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Device: Astak Pocket PRO
$100 E-Ink

Quote:
Originally Posted by drkool View Post
Thanks a lot for this article Jaya. I have been looking for something like this for a while now.

I believe that the true magic of e-ink will will show when the prices of devices get to the $100 level. (though it is unlikely to happen anytime soon). This can only happen if we conceive of a device that only does one thing well. Frankly I would gladly give up the SD cards, Audio capability, touch screen etc for a very basic and very cheap (less then $100) reader. Something that will not happen until someone proves the concept.

I believe your article is a step in that direction. Thanks again
Dear Dr. Kool:

Allowing, sir, that the cost now of a 6 inch E-Ink panel to the manufacturer is $75 minimum, and then that manufacturer needs to add the body and the features and all the guts, and has to design and buy the body, and still has to pay for the Format ($70,000 per model for ADE), and then needs to mark up to make their profit, and then the distributor marks it up, and it costs $5 per unit for freight from China or Taiwan, and packaging is no small burden, and panel costs are RISING and not falling... you are well-intentioned but I do not see it happening. A 5 inch just broke the $200 barrier and it is already stripped to its shorts... and nobody is making profit, much less sufficient profit, at that price.

I work for a manufacturer and my costs are accurate.
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