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Old 08-13-2009, 02:35 PM   #216
ahi
Wizard
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Quote:
Originally Posted by krischik View Post
Ohh no - not again. Books are not about product cost. Only about 10% is for paper and ink. Books are about People cost: Author, Editor, Layouter, Graphic Designer (Cover), Marketing, Distribution.

And there is noting to save here - not for new books where all those people above still want there share. I recently found out that even the graphic designer for the cover is paid per unit sold. And there is not one you can cut out entirely - you need them all.

Martin.
In the vast majority of instances, the publisher receives 45% of the list price of the book (from the distributor/wholesaler), and it is out of that money that all other costs are paid:

- royalties
- printing (which are indeed minor)
- promotion
- all the preparatory work that went into it (well... not paid, but recovered)

The huge cuts that various middlemen get make up 55% of the cost of most physical books. eBooks, at their most expensive, should still be less than half the cost of the physical book... with everyone borderline productive (i.e.: not just involved in moving boxes and books around the country) still getting the same cut.

Or am I wrong?

- Ahi
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