What amazes me about this discussion (if it can be called that) is that so many of you can't seem to see the pros and cons of each of the formats. Yes, ePub (and other ebook formats) have their strengths, but they also have some major weaknesses. And yes, PDF has it's strengths, but it also has its weaknesses (specifically with regards to reflowability).
Too many of you seem to take a ridiculous black and white worldview where things simply can't coexist with each other and work well in their own niches for which they're best suited. Instead, you'd rather take a slash and burn approach to the world and destroy everything that's come before, including the lessons that were (supposedly) learned along the way.
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