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Doing so necessarily comes at the cost of any hope of decent typography... which is the cornerstone of bookmaking.
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Welcome to the World of [E]-Books! As dmikov stated above, the making of a book is more than mere typesetting. Typesetting concedes to the
medium, not the
content. There is no specific medium in eBook format. Different devices, different screens sizes, landscape or horizontal.
Do you think an author ever thinks about the typesetting when he/she is typing a book? Never place form over content, or you'll fall for the shell!