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Just a followup note on BB&B:
On the jetBook box, it only lists the following document formats: "FictionBook (.fb2), Plain Text (.txt), PDF" No implication whatsoever of supporting Sony or Amazon formats. The nice firmware upgrades supporting non-DRM ePUB, mobi, etc. came after the initial release date, which is in ECTACO's favor as far as improving the product. If someone was looking over the product in a BB&B B&M store, they wouldn't be misled to believe it worked with DRM'd files.
If they happened to buy it from BB&B online, I'd hope that if they at least were "tech-savvy" enough to shop for an electronic reader online, they'd do their research.
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